Skip to main content

Project flow for print design

Project flows are great for having an outline of how you’re going to develop and execute your content. I’ve put together several project flows that I believe will help you figure out what you need for your project. I’m also including a key so that you may know what kinds of tasks are defined within each part of the project flow.  

Concept: This is where you brainstorm. It doesn’t matter what tools you use for this, only that you map out what you want to see, and how you want things to look and feel. Your project concept defines the success of your project and is essential to creating a complete and defined idea. 

Content Creation:  Once your concept is defined, you can begin creating the content for your project. You should keep in mind that the size of your print us determined by the number of words you require. Also, the relevancy of your words in comparison to the graphics of the promotional flyer is also extremely important. The human brain notices these errors if made, even on an unconscious level. 

Assessment: Assessment is key in determining errors made on your own and making sure the message you’re trying to convey comes across clearly. All the key points of marketing should apply, including call to actions, incentives and more. 

Send to Designer: After these first steps are made, you are now ready to send your content to the designer with your concept thought out completely and you content relevant and to the point. If more information is needed, the designer will contact you and any thing gained from then can be added. 

Review: Once your design has been sent to you for review, be sure to take notes on what you feel is missing and have constructive criticism when addressing a feature or aspect you don’t like. If you’re open and respectful about your opinion, a simple conversation is usually enough to resolve the issue and provide you with an outcome you desire. 

Project Flows for Print Design

Flyer Project Flow: Create Concept > Create Content > Send to Designer > Review For Print

CD Insert / Cover Project Flow: Create Concept > Create Cover Content > Create Track List > Send to Designer > Review for Print

Single Treatment Project Flow: Create Concept > Create Content > Send to Designer > Review For Print

Brochure Project Flow: Create Concept > Create Content > Assess Number of Pages Needed > Send to Designer > Review For Print


Popular posts from this blog

Never pay more than this for a website

Pricing for the web is entirely different than print design. The price pr hour model works well with web design, and this is because of simplicity. A novice web designer can only charge so much per hour. Lets say $15 per hour. On the other end of the spectrum however are full stack developer/designers who can command anywhere from $50 - $100 per hour. 
This price model can be tough for smaller businesses who need the experience of a full stack developer but dont have the budget to acquire one. This is the position most small to medium sized businesses find themselves in a world more and more internet dependent. 
If you have a decent sized budget, $1000 - $2500, you can estimate your per hour cost with a simple equation.1 page = 4 hours x Price/per hour. This is all based on you having your content already written out.
I personally prefer the milestone method. This process starts by taking the time to fully understand the needs your business has for a website. I then take the 10 years …

What is an EPK?

EPKs are a perfect solution for entertainers looking to break into the online space. Coupled with a social media presence and good self promotion, an EPK changes how you present yourself.
Smaller than a website, Bigger than a profile.The greatest asset of an EPK is its flexibility. Being smaller than a website means that it takes less time to create and gives you the same benefits of a website. It also means you can make more dynamic ideas come to life and your design choices can be bolder. Bigger than a profile simply means you can do more with less and in the future, your EPK can be converted into a full fledged website.

The digital press kit, (EPK), provides you with your own domain name, essential when you’re ready to convert to a full website, it can attach itself to any social media platform; and provides a central place to find information about you.
AffordableEPKs are many times more affordable than a website, typically taking less than 10 hours of total build time. Once you’ve g…