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Anatomy of a flyer

The goal of a flyer is simple, to deliver information in a quick and accurate way. Believe it or not, mistakes are made every day when it comes to the design of a promotional flyer. Typography, color choice, grammar, photo choices and concept all play a part in the overall result of your printed promotional run. This article will attempt to demonstrate the do's and don'ts of creating a promotional flyer.
Client Side
The first step is your content. It's s difficult but very necessary step to the success of your promotional run. The flyers content must get to the point and quickly and the message captivating enough to hold a viewers attention to create the conversion your business requires.
Think about what your end result. That's the whole point. What the viewer decides to do and your involvement is the goal. The difference between successful promotional campaign and one that has failed is the ability to convert a user. Your message should direct the potential client t…
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Before you start a website

If you've researched and planned your web project this article may not be for you, but if you've just come up with your next idea, here's a few tips that may aide you in your business future.
Content may seem like a common and reoccurring topic in your research. That's because the importance of quality content cannot be under valued. Your content is the engine and fuel of your website and it's required before you begin the process of creating a website.
I suggest some sort of task management, whether that's through an app, crm, paper, etc. Whatever it is it must have some function of checking off tasks as you complete them. This is especially helpful with organizing your work and knowing how you want your website to function. And when you get stuck, and you will, this list will help you refocus and push forward.
Website building is really, and I can’t say it enough, all about content. The first piece of this content is most likely your text content, how…

Project flow for print design

Project flows are great for having an outline of how you’re going to develop and execute your content. I’ve put together several project flows that I believe will help you figure out what you need for your project. I’m also including a key so that you may know what kinds of tasks are defined within each part of the project flow.  
Concept: This is where you brainstorm. It doesn’t matter what tools you use for this, only that you map out what you want to see, and how you want things to look and feel. Your project concept defines the success of your project and is essential to creating a complete and defined idea. 
Content Creation:  Once your concept is defined, you can begin creating the content for your project. You should keep in mind that the size of your print us determined by the number of words you require. Also, the relevancy of your words in comparison to the graphics of the promotional flyer is also extremely important. The human brain notices these errors if made, even on an …

Never pay more than this for a website

Pricing for the web is entirely different than print design. The price pr hour model works well with web design, and this is because of simplicity. A novice web designer can only charge so much per hour. Lets say $15 per hour. On the other end of the spectrum however are full stack developer/designers who can command anywhere from $50 - $100 per hour. 
This price model can be tough for smaller businesses who need the experience of a full stack developer but dont have the budget to acquire one. This is the position most small to medium sized businesses find themselves in a world more and more internet dependent. 
If you have a decent sized budget, $1000 - $2500, you can estimate your per hour cost with a simple equation.1 page = 4 hours x Price/per hour. This is all based on you having your content already written out.
I personally prefer the milestone method. This process starts by taking the time to fully understand the needs your business has for a website. I then take the 10 years …

Powerful Connections

Apps today have a massive space in our lives. We go through apps to find the latest news, where to eat, what's happening where you live and we even use them for dating.

Apps are especially becoming relevant in the workspace. Apps like Slack are taking over communications by storm with easy access, smart user experience, and billed as a way to limit email. These apps are making us more productive, or, at least makes us think we are.

Truth is, no tool what so ever takes the "work" out of working. But, you can make things easier on yourself. Over the past two years, I've been working on ways to be more productive in my everyday life and more focused when completing projects.

I did a head first dive into the world of project management and CRM's and came out of the hole with a phone with no more space for apps and things spread across so many apps I couldn't tell which I was using for what; and for what it's worth, I wasn't any more efficient. I had the d…

What is an EPK?

EPKs are a perfect solution for entertainers looking to break into the online space. Coupled with a social media presence and good self promotion, an EPK changes how you present yourself.
Smaller than a website, Bigger than a profile.The greatest asset of an EPK is its flexibility. Being smaller than a website means that it takes less time to create and gives you the same benefits of a website. It also means you can make more dynamic ideas come to life and your design choices can be bolder. Bigger than a profile simply means you can do more with less and in the future, your EPK can be converted into a full fledged website.

The digital press kit, (EPK), provides you with your own domain name, essential when you’re ready to convert to a full website, it can attach itself to any social media platform; and provides a central place to find information about you.
AffordableEPKs are many times more affordable than a website, typically taking less than 10 hours of total build time. Once you’ve g…